A clothing label where we believe in reinventing the power of modern femininity through our designs.

Founded by Shruti Jain, a passionate fashion designer and travel enthusiast, our journey began humbly in Pune in 2021 with just one sewing machine and a vision. Shruti, a fashion design graduate in 2018, dreamed of redefining modern and feminine styles, empowering individuals to embrace their unique fashion choices.

Today, we proudly operate from Jaipur with a talented and growing team, crafting timeless designs. Handcrafted with care in India and created exclusively by women, for women, each piece tells a story.

With a loyal community of happy customers, Our designs are more than just garments – they are a celebration of womanhood.

Join us on this journey to discover styles that feel just right for you – modern, feminine, and uniquely yours.